Check out the front page of Blackmagic’s site for a pleasant surprise: the price of the Pocket Cinema Camera has been slashed from 995.00 to 495.00, until Aug. 31, 2014. That’s quite a savings indeed, and the price slash conforms to BMD’s habit of offering up surprise discounts on their cameras. Although, the odd thing about this is that the price drop is only temporary; before, the price drop on camera models has been permanent. That makes me wonder if BMD is planning on announcing the next version of the pocket cinema camera at the end of this summer. I sure hope so. I’m crossing my fingers for 4K!