I love lenses. I mean, I really love lenses. If I had not already invested twenty years in a professional photo and video career, and building a client base to support such a foolish endeavor, then I would love to have been a lens tech or an optical designer instead. The act of holding and using fine glass brings sincere joy to me. And this video from Carl Zeiss is a fantastic illustration of just one of the many reasons why Zeiss has been my Objektiv of choice for so many years. Such passion for quality of design means that I have more power to exercise my own passion for image excellence. I’m very-much looking forward to visiting the Zeiss booth at NAB in two weeks!